Years in business.
Interviews completed.
Countries worked in.
Miles traveled.
Who We Are.
We are strategic superheroes with the power to transform consumer truth into winning business strategies.
Like every superhero, we have a story.
We have had a front row seat in the theatre of consumer dynamics for nearly two decades. Based in Vancouver, Canada, the Lana Porter Group Inc. (LPG) was established in 2004 by Dr. Lana E. Porter. Lana and her team of superheroes offer the best of both worlds: the superior client service and agile working style of a boutique firm alongside the global reach and capabilities of a multinational company.
We see consumer truth.
What consumers say, and what they actually do, are often two different things. Whether a brand succeeds depends on the ability to see the difference. Our years of experience mean that we can see what others can’t.
We know that one size doesn’t fit all.
The consumer journey is increasingly complex and dynamic. A successful brand must continuously adapt to this changing consumer landscape. We craft and create versatile research solutions that are tailor made for your target audience.
We can see the future.
Consumer trends are transient and only tell part of the story. By uncovering the underlying psychological needs behind those trends, we can see further into the future and help our clients achieve long-term success.
We are in it for the long term.
We know that after our job is done, yours is just beginning. We are in business with our clients for the long term and are always available for advice, counsel and brainstorming long after the research is over.
What We Do.
Market research is a tool that is only as good as the person using it. We know how to use the right tools, with the right people, to get the right answers for our clients.
Solving big business challenges requires transforming opinion into fact and elevating data into insight.
We have conducted over 300,000 surveys in 25 countries and 10 languages.
We design and manage all of our quantitative studies in-house and rigidly adhere to strict quality standards.
For complex business challenges, we provide advanced analytical solutions. We promise not to ”blind you with science” - our goal is to share the power that advanced analytics can offer.
- Multi-channel (online, app, phone, in-person)
- Pulse-point Polls
- Agile (Iterative) Surveys
- International Research Programs
- Customer Journey Mapping
- Discrete Choice Analysis
- Segmentation
- Pricing and Market Sizing
- Hierarchical Needs Analysis
- Line Optimization (TURF)
- U&A and Tracking Research
At the heart of every business challenge are customer stories that hold the answers to your pressing business questions.
We have conducted over 4,000 focus groups in 15 countries and 10 languages.
Whether it’s bankers in London, Harajuku girls in Tokyo, marathon runners in Boston, or Millennials in Toronto, we know how to translate the voice of the consumer into strategic recommendations.
- Focus Groups – in-person and online
- IDIs – in-person and online
- Online Bulletin Boards
- Ethnography
- Closet Audits
- Shop-Alongs
- Retail Renos
- Digital Diaries
- Path-to-Purchase Journeys
- Virtual Surf-Alongs
When knowing why is as important as knowing how many, hybrid research is the answer to your business questions.
We are the new hybrid generation – each of our team members is a quali-quant expert. We know how to integrate the “what” from quantitative research with the “why” from qualitative research.
Balancing the best of both quantitative and qualitative, hybrid methodologies provide a single, unified approach to address your business objectives.
- Agile Surveys
- Mobile Journals
- Mystery Shopping Brigades
- Emotive-Action Mapping
- Retail Footfall Barometer
- Video Integration Surveys
- Video Analytics
- Video Highlight Reels
Solving big business challenges means transforming opinion into fact and elevating data into insight.
We have conducted over 300,000 surveys in 25 countries and 10 languages.
We design and manage all of our quantitative studies in-house and rigidly adhere to strict quality standards.
For complex business challenges, we provide advanced analytical solutions. We promise not to ”blind you with science” – our goal is to share the power that advanced analytics can offer.
- Multi-channel (online, app, phone, in-person)
- Pulse-point Polls
- Agile (Iterative) Surveys
- International Research Programs
- Customer Journey Mapping
- Discrete Choice Analysis
- Segmentation
- Pricing and Market Sizing
- Hierarchical Needs Analysis
- Line Optimization (TURF)
- U&A and Tracking Research
At the heart of every business challenge are customer stories that hold the answers to your pressing business questions.
We have conducted over 4,000 focus groups in 15 countries and 10 languages.
Whether it’s bankers in London, Harajuku girls in Tokyo, marathon runners in Boston, or Millennials in Toronto, we know how to translate the voice of the consumer into strategic recommendations.
- Focus Groups – in-person and online
- IDIs – in-person and online
- Online Bulletin Boards
- Ethnography
- Closet Audits
- Shop-Alongs
- Retail Renos
- Digital Diaries
- Path-to-Purchase Journeys
- Virtual Surf-Alongs
When knowing why is as important as knowing how many, hybrid research is the answer to your business questions.
We are the new hybrid generation – each of our team members is a quali-quant expert. We know how to integrate the “what” from quantitative research with the “why” from qualitative research.
Balancing the best of both quantitative and qualitative, hybrid methodologies provide a single, unified approach to address your business objectives.
- Agile Surveys
- Mobile Journals
- Mystery Shopping Brigades
- Emotive-Action Mapping
- Retail Footfall Barometer
- Video Integration Surveys
- Video Analytics
- Video Highlight Reels
Who We Do It For.
We make it our business to learn about your business. We see the bigger strategic picture beyond the facts and figures.
Riveting Retail
Fabulous Food
Terrific Toys & Games
Super Sports & Fitness
Awesome Apparel & Accessories
Brilliant Beer & Wine
Boisterous Beverages
Marvellous Media & Communications
Fantastic Financial
Locally Grown
Where We Do It.
With projects in over 25 countries and 20 different languages – both online and on the ground – we have a truly global perspective and can put the world at your fingertips.
Roll over the map to see which countries we’ve
surveyed and which cities we’ve visited.
regions ( copy)
CANADA:
Vancouver
Victoria
Kelowna
Prince George
Calgary
Edmonton
Lethbridge
Winnipeg
Toronto
Montreal
EUROPE:
United Kingdom – London, Birmingham
Italy – Rome, Milan
Ireland
Switzerland
France – Paris
Benelux
Germany – Berlin, Cologne, Munich
Austria
Spain – Madrid, Barcelona
Russia
SOUTH ASIA:
India
Pakistan
MIDDLE EAST:
Saudi Arabia
United Arab Emirates
LATIN AMERICA:
Mexico – Mexico City,
Guadalajara
Argentina – Buenos Aires
Brazil – Sao Paulo, Brasilia
Chile – Santiago
Colombia
NEW ZEALAND:
Auckland
UNITED STATES:
Austin
Colorado
Seattle
San Francisco
San Antonio
Los Angeles
San Diego
Denver
Phoenix
Dallas
Houston
Chicago
Connecticut
St. Louis
Boston
Baltimore
Omaha
Stamford
Newark
Philadelphia
Cleveland
McAllen
Nashville
Buffalo
New York
Ft. Lauderdale
New Jersey
Atlanta
Miami
ASIA:
Japan – Tokyo
China –Hong Kong,
Beijing, Shanghai,
Shenzhen, Shenyang
Malaysia – Kuala Lumpur
Singapore
South Korea
Thailand
Taiwan – Taipei
AUSTRALIA:
Sydney
Melbourne
Perth
Global Network
Global Perspective
Global Ambassadors
Suite 602
1228 Homer Street
Vancouver, British Columbia
Canada, V6B 2Y5
